About Us​

We are a legacy-driven company with a modern outlook — combining decades of market experience with a sharp understanding of today’s consumer and retail landscape.

Our core strength lies in introducing, building, and scaling premium brands within the Indian market. From import and distribution to brand positioning and on-ground execution, we operate across the entire value chain.

Our work spans hospitality, retail, duty-free, and diplomatic channels, supported by deep relationships and a strong operational backbone.

Our Journey

Our roots trace back to Empire Stores (1938) — one of India’s earliest liquor bonded warehouses serving the British Indian Government.

In 1964, the company formally evolved into its current structure, growing through decades of economic and industry shifts.

  • 1990s — Entered FMCG imports as India liberalized
  • Early 2000s — Strategic shift toward spirits and tobacco
  • 2004 onwards — Introduced premium global brands into India
  • Today — A focused portfolio of niche, high-value brands with strong market positioning

Over time, we’ve moved from being distributors to brand custodians — building long-term equity, not just sales.

Our Presence & Network

Our network spans 20+ states and union territories across India, with strong extensions into travel retail and international markets.

We work closely with:

  • Leading hotels and hospitality groups
  • Premium restaurants and bars
  • Retail chains and independent stores
  • Duty-free and travel retail networks
  • Diplomatic and institutional channels

Our brands are present across marquee destinations including luxury hotels and high-value retail environments.

Beyond India, we maintain strategic linkages across the Middle East, Southeast Asia, and travel retail ecosystems — enabling brands to scale seamlessly across regions.

Interested to know more?

Reach out to us, for sales and becoming a distributor.